TEDxPSU
ART DIRECTION / BRANDING / PRODUCT DESIGN / PHOTOGRAPHY
As the Creative Director for TEDxPSU, I led a talented team of designers in shaping the visual identity for TEDxPSU’s 2024 conference, “On the Horizon”.
Our goal was to develop a cohesive and inspiring brand experience that aligned with TEDx’s ethos of "ideas worth spreading". From initial concept to final execution, I directed the creation of all event collateral, including stage design, promotional materials, and digital assets.
What is TEDxPSU?
TEDxPSU is Penn State University’s yearly, locally-organized TEDx conference. Since 2010, TEDxPSU has brought together thousands of innovative individuals from the Penn State community and the world. TEDxPSU’s 2024 conference, “On the Horizon,” addressed the issues of tomorrow, from socio-political polarization to the emergence of artificial intellegence.
Crafting the Identity.
The conference identity merges data visualization imagery with the hues of a sunrise, symbolizing the convergence of diverse, data-driven, and forward-thinking ideas. The 2024 conference aimed to inspire, engage, and spark meaningful conversations that pave the way for a collective and promising future.
