Everyday Golfers.

ART DIRECTION / BRANDING / PRODUCT DESIGN / PHOTOGRAPHY

Traditionally, TaylorMade’s advertising focuses on the professional side of golf. The feeling they give is “if you buy our equipment, you will be an excellent golfer”... but that just won’t happen.

This social campaign brings light to those who may not play with the Tiger Woods’ of the world, or even shoot under 120. But it’s okay to not be perfect, just have fun playing the game we all love... most of the time.

Getting on the Course.

From early morning photoshoots to hauling lighting equipment across a golf course, and getting kicked off said course, this project was so memorable. Take a look inside the many renditions along the way.

A How-To Video for the Everyday Golfer.

Golfing is pretty easy right? It’s just hitting a ball that’s not even moving! Wrong. This video showcases the rollercoaster of emotions the average golfer feels as they try to learn this “easy” hobby. Loosen up, let it rip, and maybe don't play this video too loud at work.